Marshal McCluhen

'' Today after more than a centurary of electric technology, we have extended our nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned ''
- Understanding the media - 1964

http://www.livinginternet.com/i/ii_mcluhan.htm


"After three thousand years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding. During the mechanical ages we had extended our bodies in space. Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. Rapidly, we approach the final phase of the extensions of man - the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society, much as we have already extended our senses and our nerves by the various media."

- Understanding the media - 1964

http://www.mcluhan.org/mcluhan.html


These new media have made our world into a single unit. The world is now like a continually sounding tribal drum, where everybody gets the message all the time. A princess gets married in England and — boom boom boom! — we all hear about it; an earthquake in North Africa; a Hollywood star gets drunk — away go the drums again.Read more:

http://www.brainpickings.org/index.php/2010/03/15/marshall-mcluhan-global-village/#ixzz13yiMigRI