Media Magazine Conference...

Session 1 : Professor David Buckingham - Why do people talk rubbish about media studies

Parents argueing over showing the simpons in school, suggesting that shakespeare is more approriate for educational purposes.
Simpsons shows a lot of social and family values.
Media considered as influencing the young generation into negative views
Media along with other vocational subjects considered more irrelvant and less important when considered for A-levels and University choices.
Media studies can provide students with life skills as well as knowledge on the world today. Gives indepth insight into how technology and how news and the media affects people in everyday life and how society is constructed through SHEP.


Session 2: Dr jullian mcdougal - Online Media

Media 1.0 - Print, Newspapers - dieing age of media
- In 10 -15 years time will books be at a dieing and extinct age.
Media 2.0 - Internet, Technology - New and still developing age of media
- Millenium bug
- Media 2.0, then, will be more about people and less about ‘the media’.

Media 1.0
news values
celebrity culture
Gender
Ideology
Media regulation

Media 2.0
Online News
Blogs
Youtube
Lack of regulation
People Creating and responding.


Session 3: Pete Fraser - Practical Productions

Research
- Find relevant examples
- Makesure backround knowledge is concrete
- Target Audience
- Institution
- Platforms

Plan
- Initial Plan - step by step of actions and to do lists
- Contingency plan - just in case original plan may not pan out

Show Evidence
- Story boards,
- Research
- Notes

Get feedback
- Ask teachers and peers continuosly for feedback, advice and opinions
- Keep record of it

Logistics
- Mis en scene
- Pre plan and arrange everything - Cast, Location, Props, Equipment (Permision)

Production
- Commence filming
- Record addtional footage
- Cover all and some extra angles


Session 4: Annete Hill - Paranormal activities (Snooze fest)
Not alot relevant to media.

Making the most of media studies with:
Lindy Heyman: Music video and film director (began working as a runner, directed the new take that video)
Paul Harding: Sports photographer
Edward Stern: Games Analyst (history graduate at university, fell into media through a friend)

Advice : University is always 1 of the options to progress in media studies, although not all course are gauranteed with jobs. Being a runner and working little jobs within media to slowly progress where the best ways to progress in media a decade ago, whether it still is, to be judged apon. Britain is the best place to study media and progress in media, with america being a close second with its high stake in media influence.

Marshal McCluhen

'' Today after more than a centurary of electric technology, we have extended our nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned ''
- Understanding the media - 1964

http://www.livinginternet.com/i/ii_mcluhan.htm


"After three thousand years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding. During the mechanical ages we had extended our bodies in space. Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. Rapidly, we approach the final phase of the extensions of man - the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society, much as we have already extended our senses and our nerves by the various media."

- Understanding the media - 1964

http://www.mcluhan.org/mcluhan.html


These new media have made our world into a single unit. The world is now like a continually sounding tribal drum, where everybody gets the message all the time. A princess gets married in England and — boom boom boom! — we all hear about it; an earthquake in North Africa; a Hollywood star gets drunk — away go the drums again.Read more:

http://www.brainpickings.org/index.php/2010/03/15/marshall-mcluhan-global-village/#ixzz13yiMigRI